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  • Factors of Production
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  • Organizational Objectives
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  • Product Life Cycle
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Hershey's- Behind the sweets!

Objectives

Objectives are medium to long term goals that a business aims to achieve.  A strategy is a plan to reach objectives, and a tactic is used to reach a strategy.


A mission statement is one that states the business's reason for existence and how the company is currently.  A vision statement states what the business aims to be in the future.
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