Objectives
Objectives are medium to long term goals that a business aims to achieve. A strategy is a plan to reach objectives, and a tactic is used to reach a strategy.
A mission statement is one that states the business's reason for existence and how the company is currently. A vision statement states what the business aims to be in the future.
A mission statement is one that states the business's reason for existence and how the company is currently. A vision statement states what the business aims to be in the future.