Hershey's has a huge product range. Within includes some iconic brands such as Hershey's, Reese's, Hershey Kisses, Hershey's Bliss, Twizzlers, and Kit Kat.
Hershey's large product range helps reduce it's company's risk. For example, if something goes wrong a product such as hershey kisses. The company still has many other products and brands to support the operations of the company.
Hershey's is Market Oriented. Although once in a while, Hershey's will release a new product, most of their key products are kept the same. Market research is done to ensure the product doesn't become out of fashion. It is well explained in the above ad, Hershey's stand point is that change is bad. They take pride in their unchanged products.
Check out Hershey's adverts: http://www.hersheys.com/ads-and-videos/commercials.aspx
According to this article, Cadbury just invented a new way of producing chocolate that will enable it to not melt even in 40˚C for 3 hours. This can be a threat to Hershey's because of an advancement in technology that lends itself to Cadbury's favor!
Hershey's supports a few Non-Profit Organizations. United way of America and Children's Miracle Network are the two "Vital partners" In Hershey's efforts to provide for the community. Hershey's also supported over 1,400 organizations through donation. Within includes Habitat for Humanity, The American Red Cross, Junior Achievement, and Dress for Success.
Hershey's believes in Philanthropy without borders, some Strategies Hershey's used to achieve this included a "Dollars for Doers" program which involved the company donating $250 dollars to the charity organization of the employees choice if they contribute 50 hours of community service over the course of one year.
Some public sector organizations directly influence Hershey's. For example, government food safety regulations have to approve of Hershey's before they are able to sell any of their products.
Hershey also supports the Military troops overseas by sending care packages of sweets. Hershey believes that this has a significant impact on their morale. Especially since the soldiers are overseas and away from home. The Military is a public sector organization.
-Fresh Whole Milk
-Nuts and fruites
-Extracting resources from all around the world in tropical jungles
-Manufacturers in processing factories
-Over 12000 employees
World's largest chocolate factory located in Pennsylvania
CEO: John P. Bilbrey
Humberto P. Alfonso
Michele G. Buck
Thaddeus J. Jastrzebski
Terence L. O'Day
Peter F. Smit
Leslie M. Turner
E. Daniel Vucovich, Jr.
Kevin R. Walling
rD. Michael Wege
"Hershey's." HERSHEY'S. N.p., n.d. Web. 02 Sept. 2012. <http://www.thehersheycompany.com/>.